The ultimate piece of product placement sees a movie made entirely of Lego. Other than one scene, the movie is made entirely from Lego, using mixture of stop animation and CGI.
The story follows Emmett, and ordinary construction worker, who discovers he is "the special one" the only man who can stop the evil professor from destroying the Lego universe by using a weapon known as the Kragle.
Although this film is a U, i wouldn't say that its a kids movie. Yes there is lots for the children to enjoy, but an awful lot of the funniest jokes in this film are so subtle that a lot of adults might miss them. With a lot of Lego Jokes and send ups of an awful lot of cliché storylines this is the sort of film that needs multiple viewings in order to fully appreciate its hidden depths. That said, this lacks straight laughs, and finding hidden meanings and jokes at every turn can become a bit tiresome, in fact the best straight joke that can be enjoyed just be being very funny is the last one just as the credits role.
Entertaining for Kids, fun for Adults, but jokes so subtle you have to think an awful lot, and no huge laughs 6/10
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